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Irrationality's Edge: The Hidden Logic of Human Behavior
Beyond the pursuit of perfect rationality, this episode explores how our predictable irrationalities, far from being flaws, are powerful patterns that that, when understood, can be leveraged for profound personal growth and smarter decisions.
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“Beyond the pursuit of perfect rationality, this episode explores how our predictable irrationalities, far from being flaws, are powerful patterns that that, when understood, can be leveraged for profound personal growth and smarter decisions.”
— Dan Ariely, Irrationality's Edge: The Hidden Logic of Human Behavior
irrationality, behavior, motivation
This book is for anyone seeking to understand the deeper forces behind human choices, gaining a sharper lens to interpret their own behavior and the motivations of others, leading to more effective decisions and a richer understanding of the world.
Dan Ariely, a pioneering behavioral economist, reveals the counter-intuitive forces shaping our choices, drawing on decades of groundbreaking research to illuminate the hidden logic within human irrationality.