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The Rider & The Elephant: Engineering Lasting Change
Unpack the core psychological framework from 'Switch' by Chip Heath, revealing why change is hard and how to engineer lasting transformation by aligning your rational and emotional selves, and shaping your environment.
“Unpack the core psychological framework from 'Switch' by Chip Heath, revealing why change is hard and how to engineer lasting transformation by aligning your rational and emotional selves, and shaping your environment.”
— Chip Heath, The Rider & The Elephant: Engineering Lasting Change
change, behavior, motivation
Leaders navigating organizational shifts, individuals struggling with personal habits, or anyone seeking to understand the hidden architecture of human motivation will find a powerful framework here for engineering profound, sustainable transformation.
Chip Heath, a Stanford professor and bestselling author, distills complex behavioral psychology into immediately actionable frameworks, offering a clear, compelling lens on why change is so difficult and how to effectively engineer it.