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Cover of The Invisible Architecture: Deconstructing Digital Habits
Product · 12 min

The Invisible Architecture: Deconstructing Digital Habits

By Nir Eyal

This episode unpacks Nir Eyal's 'Hooked,' revealing the psychological frameworks products use to create ingrained habits. We explore the triggers, variable rewards, and investments that shape our digital behavior, offering insights into conscious engagement.

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Duration
12 min
An excerpt

“This episode unpacks Nir Eyal's 'Hooked,' revealing the psychological frameworks products use to create ingrained habits. We explore the triggers, variable rewards, and investments that shape our digital behavior, offering insights into conscious engagement.”

— Nir Eyal, The Invisible Architecture: Deconstructing Digital Habits

What it is about

habit, product design, behavior

Who it is for

This book is for anyone seeking to understand the hidden forces shaping their digital behavior, offering product designers a blueprint for ethical engagement and empowering users with the clarity to navigate the attention economy with greater intention and autonomy.

The author

Nir Eyal, a leading expert in behavioral design, offers a foundational framework for understanding how technology shapes our habits, drawing on his extensive experience advising companies on product engagement and user psychology.

About the author

Nir Eyal

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