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Cover of Great by Choice: Mastering Uncertainty with Fanatic Discipline
Business · 13 min

Great by Choice: Mastering Uncertainty with Fanatic Discipline

By Jim Collins

Unpack Jim Collins' 'Great by Choice,' revealing the counter-intuitive disciplines that drive enduring success amidst turbulence. Discover how fanatic discipline, empirical creativity, and productive paranoia equip individuals and organizations to thrive, not just survive, in uncertain times.

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Business
Duration
13 min
An excerpt

“Unpack Jim Collins' 'Great by Choice,' revealing the counter-intuitive disciplines that drive enduring success amidst turbulence. Discover how fanatic discipline, empirical creativity, and productive paranoia equip individuals and organizations to thrive, not just survive, in uncertain times.”

— Jim Collins, Great by Choice: Mastering Uncertainty with Fanatic Discipline

What it is about

discipline, uncertainty, business

Who it is for

For leaders and individuals seeking to forge consistent, exceptional performance amidst volatility, this book offers a rigorous framework to cultivate the disciplined practices and strategic foresight necessary to thrive, not just survive, when the future remains uncertain.

The author

Jim Collins, a renowned researcher of enduring companies, distills decades of empirical study into actionable principles, offering a rare, evidence-based understanding of how organizations and individuals achieve sustained greatness even in turbulent times.

About the author

Jim Collins

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