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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Marketing isn't a battle of products, but of perceptions. This episode unpacks the counter-intuitive, immutable laws that govern market success, revealing why violating these fundamental principles, even with the best intentions, inevitably leads to failure. Discover how understanding the architecture of the human mind is key to true influence.
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“Marketing isn't a battle of products, but of perceptions. This episode unpacks the counter-intuitive, immutable laws that govern market success, revealing why violating these fundamental principles, even with the best intentions, inevitably leads to failure. Discover how understanding the architecture of the human mind is key to true influence.”
— Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
marketing strategy, brand perception, market dynamics
Best suited to listeners who want a clearer working understanding of marketing strategy, brand perception, market dynamics and better judgment in how they apply it.
Al Ries brings a credible and useful lens to marketing strategy, brand perception, market dynamics, with enough subject command to make the book worth hearing.