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Get Different
In a world obsessed with improvement, true distinction and success come not from being 'better,' but from being genuinely 'different.'
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“In a world obsessed with improvement, true distinction and success come not from being 'better,' but from being genuinely 'different.'”
— Mike Michalowicz, Get Different
Differentiation, Business Strategy, Unique Value
If you've ever felt your efforts to improve only make you blend in, this will clarify how to define your unique value and attract the right audience, and this will help you see what to do next.
Mike Michalowicz has a knack for cutting through conventional business wisdom, offering entrepreneurs and small business owners refreshingly direct, actionable strategies to stop struggling and start thriving.