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Essays In Persuasion
John Maynard Keynes, the economist, reveals that true persuasion in economics, politics, and life hinges less on pure logic and more on understanding the deep-seated psychological currents and beliefs that move people.
“John Maynard Keynes, the economist, reveals that true persuasion in economics, politics, and life hinges less on pure logic and more on understanding the deep-seated psychological currents and beliefs that move people.”
— John Maynard Keynes, Essays In Persuasion
Persuasion, Human Psychology, Economic Thought, Influence
If you've ever felt your best arguments ignored a profound understanding of the deeper, often irrational, forces that truly move people and shape collective decisions, and this will help you see what to do next.
John Maynard Keynes, a pivotal economist of the 20th century, observed firsthand how human psychology, collective mood, and deeply held beliefs, not just cold data, truly drive economic and political outcomes.