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This episode explores how leveraging human psychology and decision-making science transforms selling from intuitive tactics into an evidence-based, value-driven process that genuinely connects with and serves buyers.
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“This episode explores how leveraging human psychology and decision-making science transforms selling from intuitive tactics into an evidence-based, value-driven process that genuinely connects with and serves buyers.”
— David Hoffeld, The Science of Selling
sales strategy, human psychology, decision making
Best suited to listeners who want a clearer working understanding of sales strategy, human psychology, decision making and better judgment in how they apply it.
David Hoffeld brings a credible and useful lens to sales strategy, human psychology, decision making, with enough subject command to make the book worth hearing.