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Bargaining for Advantage: Negotiation Strategies for Reasonable People
This episode reveals how negotiation, often seen as a battle, is actually a structured conversation built on understanding, preparation, and the quiet strength of your alternatives.
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“This episode reveals how negotiation, often seen as a battle, is actually a structured conversation built on understanding, preparation, and the quiet strength of your alternatives.”
— G. Richard Shell, Bargaining for Advantage: Negotiation Strategies for Reasonable People
Negotiation, Strategy, Communication, Influence
If you've ever felt intimidated by the prospect of asking for what you want, or found yourself compromising too much just to avoid conflict, this can help you negotiate with quiet confidence.
G. Richard Shell, a long-time professor at the Wharton School, draws on decades of teaching and research to demystify negotiation, showing how anyone can master its principles without resorting to aggressive tactics.