Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
Competing Against Luck: The Story of Innovation and Customer Choice
Explore Clayton Christensen's 'Jobs to Be Done' theory, revealing how understanding the underlying 'jobs' customers hire products for drives true innovation and explains human choice beyond features or demographics.
This is a paid edition. Reading and listening remain locked while membership is being connected. You can browse free editions in this preview.
“Explore Clayton Christensen's 'Jobs to Be Done' theory, revealing how understanding the underlying 'jobs' customers hire products for drives true innovation and explains human choice beyond features or demographics.”
— Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice
jobs to be done, clayton christensen, innovation
Best suited to listeners who want a clearer working understanding of jobs to be done, clayton christensen, innovation and better judgment in how they apply it.
Clayton M. Christensen brings a credible and useful lens to jobs to be done, clayton christensen, innovation, with enough subject command to make the book worth hearing.