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Principles of Marketing
Marketing, at its core, is not about selling products, but about deeply understanding human needs, creating genuine value, and building lasting relationships.
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“Marketing, at its core, is not about selling products, but about deeply understanding human needs, creating genuine value, and building lasting relationships.”
— Philip Kotler, Principles of Marketing
marketing principles, human needs, value creation
Best suited to listeners who want a clearer working understanding of marketing principles, human needs, value creation and better judgment in how they apply it.
Philip Kotler brings a credible and useful lens to marketing principles, human needs, value creation, with enough subject command to make the book worth hearing.