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This Is Marketing: You Can't Be Seen Until You Learn to See
This episode redefines marketing, moving beyond traditional persuasion to an act of profound empathy. We explore Seth Godin's radical idea that true impact comes not from being seen, but from deeply understanding and serving a specific, chosen audience.
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“This episode redefines marketing, moving beyond traditional persuasion to an act of profound empathy. We explore Seth Godin's radical idea that true impact comes not from being seen, but from deeply understanding and serving a specific, chosen audience.”
— Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See
marketing strategy, empathy, audience understanding
Best suited to listeners who want a clearer working understanding of marketing strategy, empathy, audience understanding and better judgment in how they apply it.
Seth Godin brings a credible and useful lens to marketing strategy, empathy, audience understanding, with enough subject command to make the book worth hearing.