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Influencer
Lasting personal and organizational change isn't about sheer willpower, but about strategically activating six powerful sources of influence that shape human behavior.
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“Lasting personal and organizational change isn't about sheer willpower, but about strategically activating six powerful sources of influence that shape human behavior.”
— Joseph Grenny | Kerry Patterson | David Maxfield | Ron McMillan | Al Switzler, Influencer
Behavioral Change, Influence, Systems Thinking, Leadership
If you've ever felt stuck trying to change a habit or shift a team's direction, this can help you understand why willpower alone isn't enough.
Joseph Grenny and his co-authors draw on decades of research and practical application, showing how to diagnose and activate the hidden levers that truly drive human behavior in complex systems.