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Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)
This episode explores how practical AI applications in marketing empower professionals to deepen human connections, personalize experiences, and elevate strategic creativity, challenging the notion that AI diminishes the human element.
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“This episode explores how practical AI applications in marketing empower professionals to deepen human connections, personalize experiences, and elevate strategic creativity, challenging the notion that AI diminishes the human element.”
— Jim Sterne, Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)
ai marketing, human-centric ai, personalization
Best suited to listeners who want a clearer working understanding of ai marketing, human-centric ai, personalization and better judgment in how they apply it.
Jim Sterne brings a credible and useful lens to ai marketing, human-centric ai, personalization, with enough subject command to make the book worth hearing.