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Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight
This episode explores how to move beyond mere metrics in big data, integrating social science and deep consumer insight to foster genuine human understanding and empathetic connection, transforming data points into profound human stories.
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“This episode explores how to move beyond mere metrics in big data, integrating social science and deep consumer insight to foster genuine human understanding and empathetic connection, transforming data points into profound human stories.”
— Colin Strong, Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight
big data, human-centered design, social science
Best suited to listeners who want a clearer working understanding of big data, human-centered design, social science and better judgment in how they apply it.
Colin Strong brings a credible and useful lens to big data, human-centered design, social science, with enough subject command to make the book worth hearing.