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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
We explore the evolution of economic value from commodities to goods, services, and now, to meticulously staged experiences. This episode unpacks how businesses capture our time, attention, and money by crafting memorable moments, profoundly impacting our choices, values, and sense of self.
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“We explore the evolution of economic value from commodities to goods, services, and now, to meticulously staged experiences. This episode unpacks how businesses capture our time, attention, and money by crafting memorable moments, profoundly impacting our choices, values, and sense of self.”
— B. Joseph Pine II, The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
experience economy, customer experience, business strategy
Best suited to listeners who want a clearer working understanding of experience economy, customer experience, business strategy and better judgment in how they apply it.
B. Joseph Pine II brings a credible and useful lens to experience economy, customer experience, business strategy, with enough subject command to make the book worth hearing.