Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
Influence: The Psychology of Persuasion
This episode reveals the six subtle, often unseen psychological levers that shape our decisions every day, and how to recognize them in action.
“This episode reveals the six subtle, often unseen psychological levers that shape our decisions every day, and how to recognize them in action.”
— Robert B. Cialdini, Influence: The Psychology of Persuasion
Persuasion, Decision-Making, Social Psychology
If you've ever wondered why you said "yes" when you meant "no," or felt a strange pull towards a decision you didn't fully understand, this will illuminate the hidden forces at play, and this will help you see what to do next.
Robert Cialdini spent years embedded with salespeople, fundraisers, and advertisers, meticulously observing the tactics they used to influence others, revealing the deep psychological roots of persuasion.