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Decisive: Engineering Better Choices
Unpack a powerful framework to overcome common decision-making biases, enabling more confident and effective choices by broadening options, rigorously testing assumptions, and gaining critical perspective.
“Unpack a powerful framework to overcome common decision-making biases, enabling more confident and effective choices by broadening options, rigorously testing assumptions, and gaining critical perspective.”
— Chip Heath, Decisive: Engineering Better Choices
decision making, bias, choice
This book is for leaders, entrepreneurs, and individuals who recognize the high stakes of their choices and seek a robust, actionable framework to overcome cognitive blind spots, broaden their perspectives, and consistently make more strategic, confident decisions that drive desired outcomes.
Chip Heath, a Stanford professor and bestselling author, distills decades of behavioral science research into practical, accessible frameworks, offering listeners a clear, evidence-based path to sharper judgment and more effective decision-making.