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Sway: The Irresistible Pull of Irrational Behavior
Explore the hidden psychological forces that subtly steer our decisions away from logic. This episode unpacks the core insights from Ori Brafman's 'Sway,' revealing how unconscious biases like sunk cost, first impressions, and fairness fixation shape our choices, and how recognizing them can lead to more conscious action.
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“Explore the hidden psychological forces that subtly steer our decisions away from logic. This episode unpacks the core insights from Ori Brafman's 'Sway,' revealing how unconscious biases like sunk cost, first impressions, and fairness fixation shape our choices, and how recognizing them can lead to more conscious action.”
— Ori Brafman, Sway: The Irresistible Pull of Irrational Behavior
sway, irrational behavior, decision making
Best suited to listeners who want a clearer working understanding of sway, irrational behavior, decision making and better judgment in how they apply it.
Ori Brafman brings a credible and useful lens to sway, irrational behavior, decision making, with enough subject command to make the book worth hearing.