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Obsessed: Building a Brand People Love from Day One
This episode dissects how truly 'obsessed' brands transcend superficial marketing to forge profound, lasting connections with their audience. It explores the psychological underpinnings of brand loyalty, revealing how understanding human desires and having the courage to be specific cultivates unwavering devotion from day one.
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“This episode dissects how truly 'obsessed' brands transcend superficial marketing to forge profound, lasting connections with their audience. It explores the psychological underpinnings of brand loyalty, revealing how understanding human desires and having the courage to be specific cultivates unwavering devotion from day one.”
— Emily Heyward, Obsessed: Building a Brand People Love from Day One
brand strategy, customer loyalty, marketing psychology
Best suited to listeners who want a clearer working understanding of brand strategy, customer loyalty, marketing psychology and better judgment in how they apply it.
Emily Heyward brings a credible and useful lens to brand strategy, customer loyalty, marketing psychology, with enough subject command to make the book worth hearing.