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Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward
Uncover how understanding predictable human behavior, rather than relying on intuition, unlocks genuine innovation and strategic advantage in business.
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“Uncover how understanding predictable human behavior, rather than relying on intuition, unlocks genuine innovation and strategic advantage in business.”
— Adam Hansen, Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward
behavioral innovation, cognitive bias, business strategy
Best suited to listeners who want a clearer working understanding of behavioral innovation, cognitive bias, business strategy and better judgment in how they apply it.
Adam Hansen brings a credible and useful lens to behavioral innovation, cognitive bias, business strategy, with enough subject command to make the book worth hearing.