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Branding Between the Ears
This episode reveals how brands operate not just in the marketplace, but deep within our minds, shaping our perceptions and decisions in ways we rarely acknowledge.
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“This episode reveals how brands operate not just in the marketplace, but deep within our minds, shaping our perceptions and decisions in ways we rarely acknowledge.”
— Sandeep Dayal, Branding Between the Ears
Consumer Psychology, Brand Strategy, Identity, Marketing
If you've ever wondered why you feel a pull towards certain brands, or how your choices reflect more than just utility, this will clarify the unseen forces at play, and this will help you see what to do next.
Sandeep Dayal, a veteran brand strategist, offers a rare, incisive look into the psychological mechanisms that make brands resonate deeply, revealing how they shape our desires from the inside out.