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Creative Selection: The Engineering of Taste and Iteration
Ken Kocienda's 'Creative Selection' reveals that Apple's legendary innovation isn't magic, but a disciplined process. This episode unpacks the critical roles of early demos, cultivated taste, and relentless iteration in transforming abstract ideas into iconic products.
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“Ken Kocienda's 'Creative Selection' reveals that Apple's legendary innovation isn't magic, but a disciplined process. This episode unpacks the critical roles of early demos, cultivated taste, and relentless iteration in transforming abstract ideas into iconic products.”
— Ken Kocienda, Creative Selection: The Engineering of Taste and Iteration
apple, design, product
Leaders, designers, and product builders seeking to demystify innovation will gain a powerful mental model for transforming abstract ideas into impactful products, cultivating the 'taste' essential for discerning quality, and mastering the iterative process that defines true creative excellence.
Ken Kocienda, a former Apple engineer who directly shaped iconic products like the iPhone and iPad, offers an unparalleled insider's account of the disciplined creative process that transforms abstract ideas into beloved user experiences.