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Beyond Luck: The Psychology of Contagious Ideas
Uncover the predictable psychological and social forces that make ideas, products, and behaviors 'contagious.' This episode dissects the hidden science behind virality, revealing how human nature dictates what truly spreads.
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“Uncover the predictable psychological and social forces that make ideas, products, and behaviors 'contagious.' This episode dissects the hidden science behind virality, revealing how human nature dictates what truly spreads.”
— Jonah Berger, Beyond Luck: The Psychology of Contagious Ideas
viral, marketing, sharing
Leaders, creators, and marketers gain a formidable advantage by learning to see past the myth of luck and instead decode the specific psychological triggers that make any idea worth sharing.
Wharton marketing professor Jonah Berger distills years of rigorous research on social influence into a clear, actionable framework for understanding why people talk, share, and buy.