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The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Discover how to cut through polite affirmations and uncover the genuine needs of your customers. This episode dissects the art of asking the right questions to gain actionable insights, transforming well-intentioned but misleading feedback into a foundation for truly valuable products and services.
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“Discover how to cut through polite affirmations and uncover the genuine needs of your customers. This episode dissects the art of asking the right questions to gain actionable insights, transforming well-intentioned but misleading feedback into a foundation for truly valuable products and services.”
— Rob Fitzpatrick, The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
customer feedback, product development, entrepreneurship
Best suited to listeners who want a clearer working understanding of customer feedback, product development, entrepreneurship and better judgment in how they apply it.
Rob Fitzpatrick brings a credible and useful lens to customer feedback, product development, entrepreneurship, with enough subject command to make the book worth hearing.