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How Brands Grow
This episode reveals the counter-intuitive, evidence-based principles that truly drive brand growth, challenging common marketing myths.
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“This episode reveals the counter-intuitive, evidence-based principles that truly drive brand growth, challenging common marketing myths.”
— Byron Sharp, How Brands Grow
Brand Growth, Marketing Strategy, Consumer Behavior, Empirical Marketing
If you've ever wondered why some brands seem to effortlessly dominate the market, or felt your marketing efforts were chasing the wrong metrics, this will clarify what truly drives growth, and this will help you see what to do next.
Byron Sharp, Director of the Ehrenberg-Bass Institute, brings a rigorous, data-driven approach to marketing, challenging long-held industry beliefs with empirical evidence from decades of consumer behavior research.