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Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
This episode unpacks how the fundamental principles of copywriting—empathy, clarity, specificity, and iterative refinement—transcend marketing to become essential tools for effective communication, stronger relationships, and deeper understanding in all aspects of life.
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“This episode unpacks how the fundamental principles of copywriting—empathy, clarity, specificity, and iterative refinement—transcend marketing to become essential tools for effective communication, stronger relationships, and deeper understanding in all aspects of life.”
— Eddie Shleyner, Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
copywriting, communication, persuasion
Best suited to listeners who want a clearer working understanding of copywriting, communication, persuasion and better judgment in how they apply it.
Eddie Shleyner brings a credible and useful lens to copywriting, communication, persuasion, with enough subject command to make the book worth hearing.