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Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells
This episode uncovers the strategic genius of Michael Eisner and Frank Wells, revealing how their unseen partnership engineered Disney's enduring magic and commercial success through a culture of enchantment and marketing as storytelling.
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“This episode uncovers the strategic genius of Michael Eisner and Frank Wells, revealing how their unseen partnership engineered Disney's enduring magic and commercial success through a culture of enchantment and marketing as storytelling.”
— Lorraine Santoli, Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells
disney, michael eisner, frank wells
Best suited to listeners who want a clearer working understanding of disney, michael eisner, frank wells and better judgment in how they apply it.
Lorraine Santoli brings a credible and useful lens to disney, michael eisner, frank wells, with enough subject command to make the book worth hearing.