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Words That Work
This episode reveals how deliberate word choice, far beyond mere definition, profoundly shapes perception, connection, and influence in every interaction.
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“This episode reveals how deliberate word choice, far beyond mere definition, profoundly shapes perception, connection, and influence in every interaction.”
— Frank Luntz, Words That Work
Communication, Persuasion, Language Psychology, Influence
If you've ever felt your message wasn't landing, or wondered why some words resonate while others fall flat, this will sharpen your understanding of human response, and this will help you see what to do next.
Frank Luntz, a veteran political consultant and pollster, has spent decades meticulously dissecting how specific words and phrases move public opinion, revealing the precise language that truly connects.