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Marketing Management: An Asian Perspective (2nd Edition)
This episode reveals how true marketing transcends transactions, focusing instead on deep human understanding to build lasting value and connection.
“This episode reveals how true marketing transcends transactions, focusing instead on deep human understanding to build lasting value and connection.”
— Philip Kotler, Marketing Management: An Asian Perspective (2nd Edition)
Marketing, Human Behavior, Value Creation, Trust
If you've ever felt a disconnect between what people say they want and what truly moves them, this will sharpen your understanding of human motivation, and this will help you see what to do next.
Philip Kotler, often called the 'father of modern marketing,' brings decades of rigorous observation and practical insight to the complex interplay of markets, culture, and human behavior.