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Propaganda
This episode delves into Edward Bernays' seminal 'Propaganda,' dissecting the subtle, often invisible, mechanisms by which public opinion is shaped. We explore the 'engineering of consent' and the strategic use of psychology and symbols, aiming to foster a more discerning awareness of the forces influencing our collective beliefs and individual choices.
“This episode delves into Edward Bernays' seminal 'Propaganda,' dissecting the subtle, often invisible, mechanisms by which public opinion is shaped. We explore the 'engineering of consent' and the strategic use of psychology and symbols, aiming to foster a more discerning awareness of the forces influencing our collective beliefs and individual choices.”
— Edward Bernays, Propaganda
public opinion, influence, engineering consent
Best suited to listeners who want a clearer working understanding of public opinion, influence, engineering consent and better judgment in how they apply it.
Edward Bernays brings a credible and useful lens to public opinion, influence, engineering consent, with enough subject command to make the book worth hearing.