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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Traditional sales often miss the true drivers of organizational change. This episode explores how to identify and engage 'Mobilizers'—hidden internal influencers—by delivering 'Commercial Insight' to multiply results and overcome internal resistance.
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“Traditional sales often miss the true drivers of organizational change. This episode explores how to identify and engage 'Mobilizers'—hidden internal influencers—by delivering 'Commercial Insight' to multiply results and overcome internal resistance.”
— Brent Adamson, The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
challenger customer, b2b sales, sales strategy
Best suited to listeners who want a clearer working understanding of challenger customer, b2b sales, sales strategy and better judgment in how they apply it.
Brent Adamson brings a credible and useful lens to challenger customer, b2b sales, sales strategy, with enough subject command to make the book worth hearing.