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Beyond the Buzz: Building Companies That Endure
Uncover the counter-intuitive principles that allow visionary companies to transcend fleeting success, building enduring legacies that outlive their founders and adapt across generations.
“Uncover the counter-intuitive principles that allow visionary companies to transcend fleeting success, building enduring legacies that outlive their founders and adapt across generations.”
— Jim Collins, Beyond the Buzz: Building Companies That Endure
company, vision, leadership
For founders and leaders who want to move beyond the pressure of short-term wins and learn the architectural principles for building an organization that outlasts trends, markets, and even its own creators.
Jim Collins moves beyond business theory by using years of deep, comparative research to uncover the specific, often counter-intuitive, habits that allow visionary companies to achieve and sustain greatness.