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Blue Ocean Strategy
This episode explores how to move beyond cutthroat competition by creating entirely new market spaces where innovation makes rivals irrelevant.
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“This episode explores how to move beyond cutthroat competition by creating entirely new market spaces where innovation makes rivals irrelevant.”
— W Chan Kim, Blue Ocean Strategy
Business Strategy, Market Creation, Innovation, Competition
If you often feel trapped in a relentless battle for market share or recognition, this can help you see how to create entirely new demand and render rivals irrelevant.
W. Chan Kim, with Renée Mauborgne, spent decades studying over 150 strategic moves across 30 industries, revealing the patterns behind creating new market spaces rather than competing in old ones.