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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web
True influence isn't about viral reach or follower counts. It's about the deep trust and strong ties within your intimate social groups, shaping ideas and behaviors in ways mass media cannot.
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“True influence isn't about viral reach or follower counts. It's about the deep trust and strong ties within your intimate social groups, shaping ideas and behaviors in ways mass media cannot.”
— Paul Adams, Grouped: How Small Groups of Friends are the Key to Influence on the Social Web
social influence, small groups, social web
Best suited to listeners who want a clearer working understanding of social influence, small groups, social web and better judgment in how they apply it.
Paul Adams brings a credible and useful lens to social influence, small groups, social web, with enough subject command to make the book worth hearing.