Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
Finding Fertile Ground: Identifying Extraordinary Opportunities For New Ventures
This episode challenges the myth of the spontaneous 'big idea,' revealing how true entrepreneurial opportunities are systematically identified by observing unmet needs, leveraging unique knowledge, and understanding the environmental conditions ripe for innovation.
This is a paid edition. Reading and listening remain locked while membership is being connected. You can browse free editions in this preview.
“This episode challenges the myth of the spontaneous 'big idea,' revealing how true entrepreneurial opportunities are systematically identified by observing unmet needs, leveraging unique knowledge, and understanding the environmental conditions ripe for innovation.”
— Scott A. Shane, Finding Fertile Ground: Identifying Extraordinary Opportunities For New Ventures
entrepreneurship, opportunity identification, innovation strategy
Best suited to listeners who want a clearer working understanding of entrepreneurship, opportunity identification, innovation strategy and better judgment in how they apply it.
Scott A. Shane brings a credible and useful lens to entrepreneurship, opportunity identification, innovation strategy, with enough subject command to make the book worth hearing.