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Keeping People Interested: How Leaders Use Marketing to Capture and Sustain Attention
This episode reveals how leaders can apply marketing's core principles to capture and sustain attention, transforming fleeting interest into lasting commitment within their teams and organizations.
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“This episode reveals how leaders can apply marketing's core principles to capture and sustain attention, transforming fleeting interest into lasting commitment within their teams and organizations.”
— Jonathan K. Lo, Keeping People Interested: How Leaders Use Marketing to Capture and Sustain Attention
Leadership, Marketing Principles, Sustained Engagement
If you've ever watched a promising initiative lose steam, this can help you understand how to build lasting commitment beyond the initial spark.
Jonathan K. Lo draws on his deep understanding of marketing strategy to illuminate how its core principles, often overlooked in leadership, are essential for building and sustaining genuine organizational engagement.