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The Edward Bernays Reader: From Propaganda to the Engineering of Consent
Unpack Edward Bernays' profound legacy, revealing how the 'father of public relations' systematized the subtle engineering of public opinion and behavior, fundamentally reshaping our understanding of influence and democracy.
“Unpack Edward Bernays' profound legacy, revealing how the 'father of public relations' systematized the subtle engineering of public opinion and behavior, fundamentally reshaping our understanding of influence and democracy.”
— Edward Bernays, The Edward Bernays Reader: From Propaganda to the Engineering of Consent
engineering consent, public relations history, propaganda
Best suited to listeners who want a clearer working understanding of engineering consent, public relations history, propaganda and better judgment in how they apply it.
Edward Bernays brings a credible and useful lens to engineering consent, public relations history, propaganda, with enough subject command to make the book worth hearing.