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Animal Spirits: The Emotional Architecture of Markets
This episode explores how human psychology, emotions, and irrationality—dubbed 'animal spirits'—are the true, often unseen, drivers of economic booms, busts, and market behavior, challenging purely rational economic models.
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“This episode explores how human psychology, emotions, and irrationality—dubbed 'animal spirits'—are the true, often unseen, drivers of economic booms, busts, and market behavior, challenging purely rational economic models.”
— Akerlof Shiller, Animal Spirits: The Emotional Architecture of Markets
economics, psychology, market behavior
This is for the leader, investor, or strategist who intuits that markets are more than just numbers and wants a rigorous framework for reading the psychological currents—confidence, fear, and fairness—that actually drive economic behavior and shape financial outcomes.
Two Nobel Prize-winning economists, George Akerlof and Robert Shiller, combine their authority to challenge the foundations of their own field, offering a more realistic and powerful model of how economies actually behave.