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Alchemy: The Hidden Logic of Human Value
This episode delves into Rory Sutherland's 'Alchemy,' revealing how embracing psychological insights and 'strategic irrationality' often yields more effective and satisfying outcomes than pure logic, challenging conventional notions of value and efficiency.
“This episode delves into Rory Sutherland's 'Alchemy,' revealing how embracing psychological insights and 'strategic irrationality' often yields more effective and satisfying outcomes than pure logic, challenging conventional notions of value and efficiency.”
— Rory Sutherland, Alchemy: The Hidden Logic of Human Value
marketing, psychology, behavior
For the strategist, marketer, or leader who intuits that human behavior defies simple models and wants a rigorous framework for turning seemingly irrational ideas into breakthrough results.
As Vice Chairman of advertising giant Ogilvy, Rory Sutherland draws on decades of experience in the trenches of human persuasion to reveal why the most effective ideas are often the ones that defy conventional business logic.