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The Strategy and Tactics of Pricing
This episode reveals how strategic pricing transforms a mere number into a powerful lever for shaping market perception, driving profitability, and defining your true value.
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“This episode reveals how strategic pricing transforms a mere number into a powerful lever for shaping market perception, driving profitability, and defining your true value.”
— Thomas Nagle | John Hogan | Joseph Zale, The Strategy and Tactics of Pricing
Strategic Pricing, Value Creation, Market Positioning
If you've ever felt the pressure to lower prices, or suspected your offerings are worth more than customers are paying, this will clarify how to capture the true value you create, and this will help you see what to do next.
Thomas Nagle, a foundational thinker in pricing strategy, offers a rigorous, market-tested approach that moves beyond simple cost accounting to reveal how price fundamentally shapes customer perception and business success.