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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Explore how true innovation and value creation often defy pure logic, emerging instead from a nuanced understanding of human perception and 'irrational' desires. This episode unpacks the subtle psychological alchemy behind products and experiences that command loyalty and premium, even when objectively similar alternatives exist.
“Explore how true innovation and value creation often defy pure logic, emerging instead from a nuanced understanding of human perception and 'irrational' desires. This episode unpacks the subtle psychological alchemy behind products and experiences that command loyalty and premium, even when objectively similar alternatives exist.”
— Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
alchemy, behavioral economics, perception
Best suited to listeners who want a clearer working understanding of alchemy, behavioral economics, perception and better judgment in how they apply it.
Rory Sutherland brings a credible and useful lens to alchemy, behavioral economics, perception, with enough subject command to make the book worth hearing.