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Cover of Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and
Book Summary · 20 min

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and

By Jeffrey Gitomer

This episode dissects the critical difference between customer satisfaction and true loyalty, arguing that merely meeting expectations is a trap. We explore how cultivating emotional connections, not just transactional contentment, builds lasting advocacy and sustainable business success.

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Book Summary
Duration
20 min
An excerpt

“This episode dissects the critical difference between customer satisfaction and true loyalty, arguing that merely meeting expectations is a trap. We explore how cultivating emotional connections, not just transactional contentment, builds lasting advocacy and sustainable business success.”

— Jeffrey Gitomer, Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and

What it is about

customer loyalty, customer satisfaction, business strategy

Who it is for

Best suited to listeners who want a clearer working understanding of customer loyalty, customer satisfaction, business strategy and better judgment in how they apply it.

The author

Jeffrey Gitomer brings a credible and useful lens to customer loyalty, customer satisfaction, business strategy, with enough subject command to make the book worth hearing.

About the author

Jeffrey Gitomer

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