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The Membership Economy
This episode explores the profound shift from one-off transactions to ongoing, relationship-based models, revealing how businesses are building lasting connections and tapping into our innate desire for belonging.
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“This episode explores the profound shift from one-off transactions to ongoing, relationship-based models, revealing how businesses are building lasting connections and tapping into our innate desire for belonging.”
— Robbie Kellman Baxter, The Membership Economy
Membership Economy, Business Strategy, Customer Relationships, Value Creation
If you've ever felt like just another transaction, or wondered how to build lasting value beyond a single sale, this clarifies the deeper forces at play, and this will help you see what to do next.
Robbie Kellman Baxter, a leading consultant on subscription and membership models, draws on years of advising companies from Netflix to Nike to reveal the strategic shifts driving the 'forever transaction' economy.