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Cover of All Marketers Are Liars
Psychology · 21 min

All Marketers Are Liars

By Seth Godin

This episode delves into Seth Godin's 'All Marketers Are Liars,' revealing how our decisions are fundamentally shaped by compelling stories and deeply held beliefs, often overriding objective facts. We explore the profound implications for both consumers and communicators in a narrative-driven world.

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Category
Psychology
Duration
21 min
An excerpt

“This episode delves into Seth Godin's 'All Marketers Are Liars,' revealing how our decisions are fundamentally shaped by compelling stories and deeply held beliefs, often overriding objective facts. We explore the profound implications for both consumers and communicators in a narrative-driven world.”

— Seth Godin, All Marketers Are Liars

What it is about

storytelling, consumer psychology, marketing strategy

Who it is for

Best suited to listeners who want a clearer working understanding of storytelling, consumer psychology, marketing strategy and better judgment in how they apply it.

The author

Seth Godin brings a credible and useful lens to storytelling, consumer psychology, marketing strategy, with enough subject command to make the book worth hearing.

About the author

Seth Godin

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