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Magic Words
Uncover the profound psychological impact of everyday words. This episode explores how terms like 'because,' 'we,' and 'you' act as powerful levers, shaping perceptions, influencing decisions, and forging deeper connections, as illuminated by Jonah Berger's 'Magic Words'.
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“Uncover the profound psychological impact of everyday words. This episode explores how terms like 'because,' 'we,' and 'you' act as powerful levers, shaping perceptions, influencing decisions, and forging deeper connections, as illuminated by Jonah Berger's 'Magic Words'.”
— Jonah Berger, Magic Words
language psychology, influence, communication
Best suited to listeners who want a clearer working understanding of language psychology, influence, communication and better judgment in how they apply it.
Jonah Berger brings a credible and useful lens to language psychology, influence, communication, with enough subject command to make the book worth hearing.