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Lean Marketing: More leads. More profit. Less marketing. (Lean Marketing Series)
This episode dissects the 'lean marketing' philosophy, revealing how strategic focus on high-impact activities and a deep understanding of the ideal customer can yield greater profit and sustainable growth than conventional, high-volume marketing efforts. It's a masterclass in precision over proliferation.
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“This episode dissects the 'lean marketing' philosophy, revealing how strategic focus on high-impact activities and a deep understanding of the ideal customer can yield greater profit and sustainable growth than conventional, high-volume marketing efforts. It's a masterclass in precision over proliferation.”
— Allan Dib, Lean Marketing: More leads. More profit. Less marketing. (Lean Marketing Series)
lean marketing, strategic growth, customer focus
Best suited to listeners who want a clearer working understanding of lean marketing, strategic growth, customer focus and better judgment in how they apply it.
Allan Dib brings a credible and useful lens to lean marketing, strategic growth, customer focus, with enough subject command to make the book worth hearing.