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Obviously Awesome
This episode reveals how intentional product positioning is the invisible architecture behind market perception and business success.
“This episode reveals how intentional product positioning is the invisible architecture behind market perception and business success.”
— April Dunford, Obviously Awesome
Product Positioning, Market Strategy, Value Proposition
If you've ever launched a product or service that struggled to find its audience, despite its quality, this can help you understand why and how to fix it.
April Dunford draws on years of close work launching over a dozen successful products to demystify product positioning, offering a clear, actionable framework for strategic market definition.