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Cover of Humor, Seriously
Leadership · 23 min

Humor, Seriously

By Jennifer Aaker | Naomi Bagdonas

We often dismiss humor as trivial, but this book reveals it as a powerful, underutilized tool for connection, influence, and resilience in both personal and professional life.

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Category
Leadership
Duration
23 min
An excerpt

“We often dismiss humor as trivial, but this book reveals it as a powerful, underutilized tool for connection, influence, and resilience in both personal and professional life.”

— Jennifer Aaker | Naomi Bagdonas, Humor, Seriously

What it is about

Humor, Connection, Influence, Professional Development

Who it is for

If you've ever held back a witty comment, fearing it might undermine your seriousness, this can help you understand humor as a strategic asset for deeper connection and impact.

The author

Jennifer Aaker and Naomi Bagdonas draw on their extensive research and experience teaching at Stanford's business school to reveal the clear, often overlooked power of humor in human interaction.

About the author

Jennifer Aaker | Naomi Bagdonas

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