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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Forget 'customer delight.' This episode unpacks Matthew Dixon's 'The Effortless Experience,' revealing why true loyalty is forged not through 'wow' moments, but by consistently reducing customer effort and friction. Discover the counter-intuitive strategies that build lasting customer relationships.
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“Forget 'customer delight.' This episode unpacks Matthew Dixon's 'The Effortless Experience,' revealing why true loyalty is forged not through 'wow' moments, but by consistently reducing customer effort and friction. Discover the counter-intuitive strategies that build lasting customer relationships.”
— Matthew Dixon, The Effortless Experience: Conquering the New Battleground for Customer Loyalty
customer loyalty, effortless experience, customer service
Best suited to listeners who want a clearer working understanding of customer loyalty, effortless experience, customer service and better judgment in how they apply it.
Matthew Dixon brings a credible and useful lens to customer loyalty, effortless experience, customer service, with enough subject command to make the book worth hearing.